Behavioral Advantage

$27.95

Qty

Overview

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

The Behavioral Advantage provides a primer for B2B (business-to-business) enterprises by offering detailed processes, tools, and examples that any company can employ in developing a behavioral differentiation strategy that will redefine their business relationships with their customers.

Forward thinking companies reap the rewards of using outstanding behavior to increase market share in four key areas:

• Operational
• Interpersonal
• Exceptional
• Symbolic

The Behavioral Advantage shows that if every touch point between you and your potential customer—every phone call, e-mail and meeting, every proposal, negotiation and decision—is strategically timed, flawlessly executed, and done with the customer as top priority, you will have out-played your competitors by out-behaving them. This allows you to earn the trust, respect, loyalty, and business from your key customers.